Where should the LED display industry go in the face of price wars

Although the demand for LED display terminal equipment market continues to fall, and it is difficult to repair in the short term as initially seen, although many agents will give feedback and even complain: the terminal equipment sales market is difficult to do! The marketing activities have no actual effect. As everyone knows, many LED display companies still have to persevere in "blood battle terminal...

Although the demand for LED display terminal equipment market continues to fall, and it is difficult to repair in the short term as initially seen, although many agents will give feedback and even complain: the terminal equipment sales market is difficult to do! The marketing activities have no actual effect. As everyone knows, many LED display companies still have to persevere in "blood battle terminal equipment", because terminal equipment is the ultimate goal of all marketing activities!

In the information age, everyone has been saying "must keep up with the sense of the rhythm of information management and sales marketing activities." Everyone does not know that the current online media drainage methods are expensive to promote, which has long exceeded many ordinary people's imagination, especially Douyin short videos and fast hands. For most of the LED display companies, the cost of the hot selection service platform such as video is "unable to bear". Therefore, many screen companies are only trying to broadcast live broadcasts themselves at this stage, and they rarely cooperate with high-cost "big V".

Let's compare the thematic activities of traditional agents scattered in the sales markets of provinces, cities, counties, and towns across the country. From a comprehensive analysis, due to the long preparation time of offline promotion marketing activities and slow early drainage methods, most of them can ensure the rhythm of "theme style marketing every month" is already very, very good. In addition, due to the difference in understanding and understanding of terminal equipment marketing activities by different traditional agents, not every month’s theme style marketing is registered for participation. This has caused many LED display manufacturers to plan theme activities and implement actual The effect is usually greatly affected.

On the other hand, traditional LED display agents lack good plan planning and large drainage methods. In most cases, they rush to the battle and feel that they can sell products if they engage in a theme event. In addition, they also lack practical experience and communication skills. If the theme activity fails for a while, it is very easy to generalize, and of course it will not succeed in the first-line sales market. In other words, many marketing promotions today, both in terms of total number and quality, have greatly improved and improved the indoor space.

So, how can LED display manufacturers improve their agents’ activity planning and execution? In this type of situation, for all manufacturers, most of the first-line sales market bloody terminal equipment can be divided into three aspects:

The first is to stand on the terminal equipment: the screen enterprise must stabilize the elite team, if there is no front-line personnel who wants to kill the company, just call for blood to fight the terminal equipment, from the beginning to the end it is an air loft. In addition, the diligent running sales market is not slack, and it is very important that salesmen and salesmen must be in the sales market all the time; the development of terminal equipment is not afraid of difficulties, although today is a fierce competition in various ways, but there are still Vacant business outlets can be expanded;

The second is "occupying" terminal equipment: regardless of the pros and cons of the sales market that shocks the demand of the first-line market, you must take the initiative to attack, and you must not wait; abide by your main battlefield and proactively develop the camp. Complete the promotion from a space-occupying lesion to a dominant position, do not be soft-hearted;

The third is terminal equipment for warfare: the key to terminal equipment is business outlets, and the key to business outlets is to gather, and cooperate with each other according to different stores of independent brands to replace the same industry and enemies; the key to marketing is commodities, and the key to commodities is composition. According to the product mix strategy, the profitability is thin and the match is completed, and the operation scale is profitable.

At any time, for LED display manufacturers, there is no shortage of terminal equipment! Since the terminal device represents the customer, the customer contains the sales market opportunity!

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The tens of billions market is just a “small test”? Small-pitch LED display opens the door to mass market（2）

Sunrise LED Display manufacturer