Domestic LED screen cinema Road, led film screen market can be expected!

612 views admin 2021-06-10

Led film screen has a bright future and a wide blue sea market

Led film screen has more advantages in the screen display. Since the film was born in 1895, projection has been occupying the main market of film projection equipment. With the process of industrialization, the technology of film projection equipment is constantly improving, and the hardware facilities are constantly strengthening. In 2018, the first LED movie screen launched by Samsung was put into use in cinemas, which is a milestone achievement of the film projection technology reform, breaking the monopoly pattern of projector in the film projection equipment market for a hundred years, marking that the film has entered the era of no projector, and the application of LED screen in the field of film has officially begun. Compared with the latest technology of projector industry - laser projection, led film screen has some advantages in display technology. Laser projection is greatly affected by environmental factors. Due to the small angle between the laser projector and the screen, the ability to resist the influence of ambient light is poor, so it can only be applied in the scene with low brightness at present. Based on the self luminous characteristics of LED screen, led film screen has more advantages than laser projection in the application scene. In terms of resolution, laser projection is affected by the projection chip. At present, the resolution can only reach 4K, but the LED display can achieve higher resolution. In recent years, the leading enterprises in the LED display industry have invested in the research and development of ultra-high definition display technology. In the future, the resolution of LED display can reach 8K or even higher.

From the domestic market demand point of view, with the improvement of people's living standards, from the pursuit of material to the pursuit of spirit, China's entertainment industry is developing rapidly, the domestic film market can not be underestimated. According to incomplete statistics, in 2020, China will add 5794 new movie screens, and the total number of screens nationwide will reach 75581. After the epidemic situation is effectively controlled, the market will return to normal order and maintain a rapid growth rate in the future. China is responding to the call of national leaders and striving to build China into a film power and a cultural power. Can the LED display screen used as a medium in the cinema take advantage of the "east wind" of the construction of a film power? The answer is inevitable. Although domestic screen companies started relatively late compared with Samsung, LG, Sony and other big companies that occupy a certain position in the cinema market, in recent years, Chinese screen companies have seen that the future market of LED film screen is speeding up its layout. With the support of favorable national policies, Chinese screen companies have made full use of China's own technical advantages and made great efforts to realize the localization of LED film screen, Accelerate the LED movie screen to overtake at the corner. In the future, if LED display screen can replace projector as a new film projection equipment, it will be a huge blue ocean.

What are the barriers to the popularization of LED film screen in cinemas?

Facing such a large market, why have Chinese LED display companies not entered this field? In order to realize the application of LED display in cinema, the screen enterprise must obtain DIC certification. According to the standard of DCI, all digital film systems and products to enter the cinema must be certified by DCI first. LED display industry products must meet the corresponding standards before it can realize the replacement of traditional film screening. In other words, DCI certification is a pass for enterprises to enter the cinema market. However, it is difficult to apply for DCI certification, not only the film system and equipment to meet the standards and specifications of DCI, but also pay a high cost. However, many domestic enterprises' certification plans have to be temporarily stranded.

Is it "all the way" if you get the DIC certification standard? The answer is No. To realize the wide application of LED film screen in the cinema, advanced technology is needed to match it. Firstly, highlight is one of the advantages of self-emitting led film screen. In terms of brightness, the maximum brightness peak of LED display screen is 146fl, which is 10 times of the current screen brightness of the cinema. However, according to relevant data, the best viewing brightness of the cinema is 15-20fl, So is the brightness of the 10 times peak led film screen using this value the best brightness? Because of the characteristics of LED film screen self illumination, people also question the safety of the view. At present, many researches have pointed out that led will inevitably produce blue light. Blue light is a big injury to human eyes, especially in the dark environment. Will led film screens cause blue light to cause eye damage during the two hour viewing process? The other is that the movie theater is completely black, which can prevent the audience from being disturbed by external factors, and devote themselves to the film plot. Facing the characteristics of LED film screen, it can realize the characteristics of light viewing. Although the light viewing can realize the diversified operation of the cinema, will it affect the audience's immersive viewing experience?

In terms of cost, led movie screen has higher performance index requirements for pixel and size. In order to meet the requirements of LED movie screen, the material cost will also be increased. At present, there are two common screen size ratios in cinemas, 1:2.35 or 1:1.85, which are the stipulated sizes, and the pixel of LED screen is to match this size. This kind of match, no doubt the specification is "rigid". On this basis, led film screen can only be applied in cinemas, which greatly limits the output of LED film screen, and led film screen can not achieve standardized production, so the cost advantage of Chinese enterprises can not be reflected.

It is understood that led film screen is mainly subject to the cost of LED semiconductor light-emitting components products, its price to a certain extent follows the "Moore's law", the decline is an inevitable trend. And with the development of the third generation semiconductor, it will accelerate this process. At the same time, LED display enterprises are also increasing investment in R & D, and LED display technology is developing rapidly. Therefore, we have reason to believe that the price of LED movie screen will come down one day. At that time, led film screen will become a new form of cinema projection and a new business infrastructure of cinema.

Whether it is the market space or the advantages of technology, LED display into the field of film is a direction worthy of attention. In addition, the unremitting market promotion and technology investment of LED display head enterprises give the industry confidence and power to a certain extent. It is believed that in the future, integrating the advantages of upstream, midstream and downstream of the industrial chain can provide more and better solutions for the application of LED display in the film field, reduce the cost, popularize the LED film screen as soon as possible, and enable more people to enjoy the excellent visual experience brought by LED display technology, so that the LED film screen market can be expected.